/*
Theme Name: Conversion Local
Theme URI: https://conversionlocal.co.uk/
Author: Conversion Digital
Description: Bespoke Conversion Local WordPress theme for Google PPC, website and app design/build in Gloucestershire and surrounding areas.
Version: 3.0.0
Text Domain: conversion-local
*/
:root{--cl-teal:#5DE1E6;--cl-cyan:#0FC0DF;--cl-deep:#06343A;--cl-deeper:#052e33;--cl-mid:#087681;--cl-ink:#081719;--cl-muted:#5b6c6f;--cl-line:rgba(7,46,51,.09);--cl-white:#fff;--cl-grad:radial-gradient(circle at 15% 20%,rgba(93,225,230,.30),transparent 30%),radial-gradient(circle at 85% 75%,rgba(15,192,223,.24),transparent 34%),linear-gradient(135deg,#052E33 0%,#087681 55%,#0FC0DF 140%)}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;font-family:Inter,Arial,sans-serif;color:var(--cl-ink);background:#fff;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}img{max-width:100%;height:auto}.wrap{width:min(1180px,calc(100% - 40px));margin:auto}.serif{font-family:Georgia,'Times New Roman',serif}.gradient{background:var(--cl-grad)}.eyebrow{font-size:11px;letter-spacing:.2em;text-transform:uppercase;font-weight:800}.muted{color:var(--cl-muted)}
.site-header{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.9);backdrop-filter:blur(14px);border-bottom:1px solid var(--cl-line)}.nav{height:78px;display:flex;align-items:center;justify-content:space-between;gap:28px}.brand{display:inline-flex;align-items:center;gap:10px;font-weight:800;font-size:18px;letter-spacing:.02em;line-height:1;text-decoration:none}.brand-mark{width:42px;height:42px;display:block;object-fit:cover;border-radius:10px;box-shadow:0 5px 16px rgba(7,46,51,.14)}.brand-words{display:flex;flex-direction:column;gap:2px;line-height:.9}.brand-words strong{font:inherit;font-weight:800;color:var(--cl-ink)}.brand-words em{font-style:normal;font-weight:800;color:#0bbfd3}.navlinks{display:flex;align-items:center;gap:28px;font-size:13px;font-weight:700}.navlinks a:hover{color:#079bad}.menu-toggle{display:none;border:0;background:none;font-size:26px}.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:14px 22px;border-radius:999px;font-weight:800;font-size:14px;transition:.2s}.btn-primary{background:var(--cl-cyan);color:#052e33;box-shadow:0 12px 30px rgba(15,192,223,.22)}.btn-primary:hover{background:var(--cl-teal);transform:translateY(-2px)}.btn-outline{border:1px solid rgba(255,255,255,.4);color:#fff}.btn-dark-outline{border:1px solid rgba(8,23,25,.2)}
.hero{color:#fff;padding:78px 0 62px;overflow:hidden;position:relative}.hero:before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.035) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.035) 1px,transparent 1px);background-size:38px 38px}.hero-grid{position:relative;display:grid;grid-template-columns:1.02fr .98fr;gap:58px;align-items:center}.hero h1{font-size:clamp(58px,7vw,94px);line-height:.94;letter-spacing:-.055em;margin:16px 0 26px;font-weight:500}.hero h1 em{color:var(--cl-teal);font-weight:500}.hero p{font-size:18px;line-height:1.65;color:rgba(255,255,255,.8);max-width:600px}.hero-actions{display:flex;gap:12px;margin:30px 0}.trustline{display:flex;flex-wrap:wrap;gap:20px;font-size:12px;color:rgba(255,255,255,.76);margin-top:26px}.trustline span:before{content:'✓';color:var(--cl-teal);margin-right:7px}.hero-visual{min-height:500px;position:relative}.browser{position:absolute;right:0;top:84px;width:72%;background:#fff;border-radius:18px;padding:10px;box-shadow:0 30px 70px rgba(0,0,0,.25);transform:rotate(1deg)}.browser-top{height:22px;border-bottom:1px solid #e9eeee;margin-bottom:10px}.browser-screen{height:315px;border-radius:10px;background:linear-gradient(135deg,#f5fbfb,#d8f7f7);padding:30px;color:var(--cl-ink);display:flex;flex-direction:column;justify-content:flex-end}.browser-screen h3{font-family:Georgia,serif;font-size:34px;margin:0 0 8px}.search-card{position:absolute;left:0;top:20px;width:58%;background:#fff;color:var(--cl-ink);padding:22px;border-radius:20px;box-shadow:0 25px 60px rgba(0,0,0,.22);z-index:3}.searchbar{border:1px solid #dfe8e8;border-radius:999px;padding:12px 14px;margin:12px 0;font-size:13px}.ad{padding:13px 0;border-top:1px solid #edf2f2}.ad strong{color:#067bba}.metric-card{position:absolute;left:22%;bottom:5px;background:#fff;color:var(--cl-ink);padding:20px;border-radius:18px;box-shadow:0 24px 60px rgba(0,0,0,.2);z-index:4;width:48%}.metric{display:flex;justify-content:space-between;padding:8px 0;border-bottom:1px solid #edf2f2}.metric:last-child{border:0}.metric b{color:#079bad}
.services{padding:58px 0;background:#fff}.service-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:34px}.service{padding:12px 6px}.service-icon{font-size:30px;color:var(--cl-cyan);margin-bottom:18px}.service h3{font-family:Georgia,serif;font-size:29px;margin:6px 0 12px;font-weight:500}.service p{color:var(--cl-muted);line-height:1.65}.text-link{font-weight:800;font-size:13px;color:#075f68}
.system{padding:78px 0;background:#fff;border-top:1px solid var(--cl-line)}.section-head{display:flex;justify-content:space-between;align-items:end;gap:30px;margin-bottom:46px}.section-head h2,.section-title{font-family:Georgia,serif;font-weight:500;font-size:clamp(40px,5vw,62px);letter-spacing:-.035em;margin:0}.section-head em,.section-title em{color:var(--cl-cyan)}.section-head p{max-width:460px;color:var(--cl-muted);line-height:1.65}.flow{display:grid;grid-template-columns:repeat(5,1fr);gap:18px}.flow-item{text-align:center;position:relative}.flow-icon{width:82px;height:82px;border:1px solid rgba(15,192,223,.3);border-radius:50%;display:grid;place-items:center;margin:0 auto 16px;font-size:28px;color:#08a7ba}.flow-item:not(:last-child):after{content:'→';position:absolute;right:-15px;top:28px;color:#0ab6c9;font-size:25px}.flow-item h4{font-size:12px;letter-spacing:.1em;text-transform:uppercase;margin:0 0 8px}.flow-item p{font-size:12px;line-height:1.5;color:var(--cl-muted)}
.statement{padding:70px 0;color:#fff}.statement-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:center}.statement h2{font-family:Georgia,serif;font-size:clamp(38px,5vw,60px);line-height:1.08;font-weight:500;margin:0}.statement h2 em{color:var(--cl-teal)}.checklist{border-left:1px solid rgba(255,255,255,.35);padding-left:44px;display:grid;gap:16px}.checklist div:before{content:'✓';display:inline-grid;place-items:center;width:21px;height:21px;border-radius:50%;border:1px solid var(--cl-teal);color:var(--cl-teal);margin-right:10px;font-size:11px}
.work{padding:84px 0;background:#fff}.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.work-card{border:1px solid var(--cl-line);border-radius:18px;overflow:hidden;background:#fff;transition:.2s}.work-card:hover{transform:translateY(-4px);box-shadow:0 20px 50px rgba(7,46,51,.09)}.work-image{height:190px;background:linear-gradient(135deg,#d9f7f7,#8de5ea);position:relative;overflow:hidden}.work-image:before{content:'';position:absolute;width:70%;height:70%;border-radius:16px;background:#fff;left:15%;top:15%;box-shadow:0 15px 35px rgba(0,0,0,.12)}.work-card:nth-child(2) .work-image{background:linear-gradient(135deg,#eefafa,#c8f1f3)}.work-card:nth-child(3) .work-image{background:linear-gradient(135deg,#0c555d,#16bfd1)}.work-body{padding:22px}.work-body .eyebrow{color:#078a98}.work-body h3{font-family:Georgia,serif;font-size:25px;margin:9px 0}.work-body p{color:var(--cl-muted);line-height:1.55;font-size:14px}
.local{padding:84px 0;background:#fff;border-top:1px solid var(--cl-line)}.local-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:60px;align-items:start}.local-copy p{color:var(--cl-muted);font-size:17px;line-height:1.7}.areas{display:flex;flex-wrap:wrap;gap:10px}.area{padding:11px 15px;border-radius:999px;border:1px solid rgba(15,192,223,.25);background:rgba(93,225,230,.07);font-size:13px;font-weight:700}.local-note{margin-top:22px;padding:18px;border-left:3px solid var(--cl-cyan);background:#f7ffff;color:var(--cl-muted);line-height:1.6;font-size:14px}
.process{padding:84px 0;background:#fff;border-top:1px solid var(--cl-line)}.process-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:16px;margin-top:42px}.process-step{padding:25px;border:1px solid var(--cl-line);border-radius:18px}.process-step span{color:var(--cl-cyan);font-weight:800;font-size:12px}.process-step h3{font-family:Georgia,serif;font-size:24px;margin:12px 0}.process-step p{font-size:13px;color:var(--cl-muted);line-height:1.55}
.cta{padding:82px 0;color:#fff}.cta-inner{display:flex;justify-content:space-between;align-items:center;gap:40px}.cta h2{font-family:Georgia,serif;font-size:clamp(42px,5vw,64px);font-weight:500;margin:0 0 12px}.cta h2 em{color:var(--cl-teal)}.cta p{color:rgba(255,255,255,.76);max-width:650px;line-height:1.6}.footer{background:#052e33;color:#fff;padding:52px 0 30px}.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:40px}.footer p,.footer a{color:rgba(255,255,255,.62);font-size:13px;line-height:1.7}.footer h4{font-size:11px;text-transform:uppercase;letter-spacing:.18em;color:var(--cl-teal)}.footer-bottom{margin-top:36px;padding-top:20px;border-top:1px solid rgba(255,255,255,.1);display:flex;justify-content:space-between;color:rgba(255,255,255,.45);font-size:11px}
.page-hero{padding:78px 0;color:#fff}.page-hero h1{font-family:Georgia,serif;font-size:clamp(48px,7vw,82px);font-weight:500;line-height:1;margin:12px 0 20px}.page-hero p{font-size:18px;line-height:1.65;color:rgba(255,255,255,.78);max-width:720px}.content{padding:74px 0}.content h2{font-family:Georgia,serif;font-size:40px;font-weight:500}.content h3{font-size:22px}.content p,.content li{color:var(--cl-muted);line-height:1.75}.content-grid{display:grid;grid-template-columns:1fr 1fr;gap:50px}.faq{padding:72px 0;border-top:1px solid var(--cl-line)}details{border-bottom:1px solid var(--cl-line);padding:18px 0}summary{font-weight:800;cursor:pointer}details p{color:var(--cl-muted);line-height:1.7}
@media(max-width:900px){.navlinks{display:none}.menu-toggle{display:block}.navlinks.open{display:flex;position:absolute;top:78px;left:0;right:0;background:#fff;padding:24px;flex-direction:column;align-items:flex-start;border-bottom:1px solid var(--cl-line)}.hero-grid,.statement-grid,.local-grid,.content-grid{grid-template-columns:1fr}.hero-visual{min-height:430px}.service-grid,.cards{grid-template-columns:1fr}.flow,.process-grid{grid-template-columns:1fr 1fr}.flow-item:after{display:none}.section-head,.cta-inner{align-items:flex-start;flex-direction:column}.footer-grid{grid-template-columns:1fr}.hero{padding-top:55px}}@media(max-width:600px){.wrap{width:min(100% - 28px,1180px)}.hero h1{font-size:54px}.hero-visual{min-height:350px}.search-card{width:72%}.browser{width:76%;top:90px}.browser-screen{height:220px}.metric-card{left:10%;width:65%}.flow,.process-grid{grid-template-columns:1fr}.statement,.work,.local,.process,.system{padding:60px 0}.footer-bottom{flex-direction:column;gap:8px}}
/* Phase 2: portfolio, service pages, lead generation */
.teal-text{color:#078a98}.page-hero em{color:var(--cl-teal);font-style:italic}.service-hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:70px;align-items:center}.page-hero .hero-actions{margin-top:30px}.portfolio-section{padding:90px 0;background:#fff}.portfolio-intro{display:flex;justify-content:space-between;align-items:end;gap:40px;margin-bottom:34px}.portfolio-intro>p,.portfolio-intro>div:last-child{max-width:480px;color:var(--cl-muted);line-height:1.65}.filter-row{display:flex;gap:10px;flex-wrap:wrap;margin:0 0 34px}.filter{border:1px solid rgba(8,23,25,.18);background:#fff;padding:11px 18px;border-radius:999px;font-weight:700;cursor:pointer}.filter.active,.filter:hover{background:var(--cl-cyan);border-color:var(--cl-cyan);color:#052e33}.portfolio-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:26px}.portfolio-grid.compact{grid-template-columns:repeat(2,1fr)}.portfolio-card{border:1px solid var(--cl-line);border-radius:24px;overflow:hidden;background:#fff;transition:.25s}.portfolio-card:hover{transform:translateY(-5px);box-shadow:0 24px 60px rgba(7,46,51,.10)}.device-stage{height:340px;padding:35px 28px 0;background:linear-gradient(145deg,#f7ffff,#dff9fa);display:flex;align-items:flex-end;justify-content:center;overflow:hidden}.laptop{width:92%;position:relative}.laptop-screen{aspect-ratio:16/10;border:9px solid #0b1517;border-bottom-width:14px;border-radius:13px 13px 5px 5px;background:#fff;overflow:hidden;box-shadow:0 20px 45px rgba(5,46,51,.16)}.laptop-screen img{width:100%;height:100%;object-fit:cover;object-position:top center;display:block}.laptop-base{height:13px;width:108%;margin-left:-4%;background:linear-gradient(#d7dedf,#aeb9bb);border-radius:2px 2px 12px 12px;box-shadow:0 7px 12px rgba(0,0,0,.12)}.portfolio-copy{padding:25px 26px 28px}.portfolio-copy h3{font-family:Georgia,serif;font-size:31px;font-weight:500;margin:8px 0 10px}.portfolio-copy p{color:var(--cl-muted);font-size:14px;line-height:1.65;margin:0 0 18px}.portfolio-actions{display:flex;justify-content:space-between;gap:14px;align-items:center}.small-link{font-size:12px;font-weight:700;color:var(--cl-muted)}.home-work{border-top:1px solid var(--cl-line)}.home-work .device-stage{height:270px}.home-work .portfolio-copy h3{font-size:27px}.project-showcase{padding:90px 0}.hero-device{height:650px;border-radius:28px;padding:55px 70px 0}.hero-device .laptop{width:85%}.project-copy{max-width:760px;margin:55px auto 0;font-size:18px;line-height:1.8;color:var(--cl-muted)}
.feature-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:42px}.feature-grid article{border:1px solid var(--cl-line);border-radius:20px;padding:26px;background:#fff}.feature-grid article>span{font-size:11px;color:#079bad;font-weight:800;letter-spacing:.15em}.feature-grid h3{font-family:Georgia,serif;font-size:24px;font-weight:500;margin:14px 0 10px}.feature-grid p{font-size:14px;line-height:1.65;color:var(--cl-muted)}.split-band{padding:80px 0;background:linear-gradient(135deg,#f8ffff,#e8fbfc);border-top:1px solid rgba(15,192,223,.12);border-bottom:1px solid rgba(15,192,223,.12)}.split-band p{color:var(--cl-muted);line-height:1.75}.faq-list{max-width:900px;margin-top:35px}.faq-list details{padding:22px 0}.faq-list summary{font-size:17px}.ppc-panel{background:rgba(255,255,255,.09);border:1px solid rgba(255,255,255,.14);border-radius:28px;padding:34px;backdrop-filter:blur(10px);min-height:390px;display:flex;flex-direction:column}.ppc-panel>span{font-size:11px;text-transform:uppercase;letter-spacing:.18em;color:rgba(255,255,255,.55)}.ppc-panel>strong{font-family:Georgia,serif;font-size:34px;font-weight:500;margin:12px 0 auto}.ppc-bars{height:190px;display:flex;align-items:end;gap:12px;border-bottom:1px solid rgba(255,255,255,.22);padding:0 10px}.ppc-bars i{display:block;flex:1;background:linear-gradient(var(--cl-teal),var(--cl-cyan));border-radius:8px 8px 0 0}.ppc-panel small{margin-top:18px;color:rgba(255,255,255,.65)}.mini-sites{display:grid;gap:15px;position:relative}.mini-browser{background:#fff;color:var(--cl-ink);border-radius:18px;padding:22px 25px;box-shadow:0 22px 55px rgba(0,0,0,.15);display:grid;grid-template-columns:20px 1fr;column-gap:14px}.mini-browser:nth-child(2){transform:translateX(45px)}.mini-browser span{width:13px;height:13px;border-radius:50%;background:var(--cl-cyan);grid-row:1/3}.mini-browser b{font-family:Georgia,serif;font-size:24px}.mini-browser small{color:var(--cl-muted);margin-top:4px}.app-orbit{height:420px;display:grid;place-items:center;position:relative}.app-orbit:before,.app-orbit:after{content:'';position:absolute;border:1px solid rgba(93,225,230,.22);border-radius:50%}.app-orbit:before{width:390px;height:390px}.app-orbit:after{width:300px;height:300px}.phone-ui{width:210px;height:390px;border:9px solid #0a1b1e;border-radius:35px;background:#fff;color:var(--cl-ink);padding:34px 18px;z-index:2;box-shadow:0 30px 70px rgba(0,0,0,.28);display:flex;flex-direction:column;gap:13px}.phone-ui b{font-size:13px}.phone-ui span{font-family:Georgia,serif;font-size:26px}.phone-ui div{height:70px;border-radius:14px;background:#e9fbfc}.phone-ui button{border:0;border-radius:999px;background:var(--cl-cyan);padding:12px;font-weight:800}.contact-section{padding:90px 0}.contact-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:65px}.contact-grid>div>p{color:var(--cl-muted);line-height:1.7}.contact-points{display:grid;gap:14px;margin-top:32px}.contact-points div{padding:18px;border-left:3px solid var(--cl-cyan);background:#f7ffff}.contact-points b,.contact-points span{display:block}.contact-points span{color:var(--cl-muted);font-size:13px;margin-top:5px}.form-card{border:1px solid var(--cl-line);border-radius:26px;padding:32px;box-shadow:0 20px 55px rgba(7,46,51,.07)}.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}.form-card label{display:block;font-size:12px;font-weight:800;margin-bottom:16px}.form-card input,.form-card select,.form-card textarea{width:100%;margin-top:7px;border:1px solid rgba(7,46,51,.14);border-radius:12px;padding:13px 14px;font:inherit;background:#fff}.form-card textarea{resize:vertical}.form-success{background:#e9fbf6;border:1px solid #a8e8d5;color:#155f4c;padding:14px;border-radius:12px;margin-bottom:18px}.location-services{margin-top:55px}
@media(max-width:900px){.service-hero-grid,.contact-grid{grid-template-columns:1fr}.portfolio-grid,.portfolio-grid.compact,.feature-grid{grid-template-columns:1fr 1fr}.portfolio-intro{align-items:flex-start;flex-direction:column}.device-stage{height:300px}.hero-device{height:450px;padding:40px 25px 0}.mini-browser:nth-child(2){transform:none}.ppc-panel{min-height:330px}}
@media(max-width:600px){.portfolio-grid,.portfolio-grid.compact,.feature-grid,.form-row{grid-template-columns:1fr}.portfolio-section,.contact-section{padding:60px 0}.device-stage{height:245px;padding:25px 18px 0}.hero-device{height:300px}.portfolio-actions{align-items:flex-start;flex-direction:column}.app-orbit{height:390px}.app-orbit:before{width:320px;height:320px}.app-orbit:after{width:260px;height:260px}}

/* Phase 2.1: PPC case study placeholders */
.ppc-cases{padding:90px 0;background:#fff}.ppc-case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.ppc-case{border:1px solid var(--cl-line);border-radius:24px;padding:28px;background:#fff;box-shadow:0 16px 40px rgba(7,46,51,.04);transition:.25s}.ppc-case:hover{transform:translateY(-4px);box-shadow:0 22px 55px rgba(7,46,51,.09)}.ppc-case.featured{background:linear-gradient(145deg,#06343a,#087681);color:#fff;border-color:transparent}.case-top{display:flex;justify-content:space-between;align-items:center;gap:15px}.case-tag{font-size:10px;font-weight:800;letter-spacing:.13em;color:#078a98}.featured .case-tag{color:var(--cl-teal)}.case-index{font-family:Georgia,serif;font-size:30px;color:rgba(8,23,25,.16)}.featured .case-index{color:rgba(255,255,255,.24)}.ppc-case h3{font-family:Georgia,serif;font-size:30px;font-weight:500;margin:22px 0 12px}.case-summary{font-size:14px;line-height:1.65;color:var(--cl-muted);min-height:92px}.featured .case-summary{color:rgba(255,255,255,.72)}.case-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;border-top:1px solid var(--cl-line);padding-top:22px;margin-top:22px}.featured .case-metrics{border-color:rgba(255,255,255,.16)}.case-metrics strong,.case-metrics span{display:block}.case-metrics strong{font-size:25px;color:#079bad;letter-spacing:-.04em}.featured .case-metrics strong{color:var(--cl-teal)}.case-metrics span{font-size:10px;line-height:1.35;margin-top:5px;color:var(--cl-muted)}.featured .case-metrics span{color:rgba(255,255,255,.62)}.case-note{margin-top:22px;padding-top:14px;border-top:1px dashed rgba(7,46,51,.14);font-size:10px;text-transform:uppercase;letter-spacing:.08em;color:#8a989a}.featured .case-note{border-color:rgba(255,255,255,.18);color:rgba(255,255,255,.48)}.placeholder-warning{margin-top:20px;border:1px solid rgba(15,192,223,.25);background:#f7ffff;border-radius:14px;padding:14px 18px;font-size:12px;color:#527174}.placeholder-warning strong{color:#087681}@media(max-width:900px){.ppc-case-grid{grid-template-columns:1fr}.case-summary{min-height:0}}

/* Phase 3: authority + conversion */
.proof-strip{padding:22px 0;border-bottom:1px solid var(--cl-line);background:#fff}.proof-row{display:flex;align-items:center;justify-content:center;gap:34px;flex-wrap:wrap;font-size:12px;font-weight:800}.proof-row span:before{content:'✓';color:#079bad;margin-right:8px}.decision{padding:90px 0}.decision-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:35px}.decision-card{padding:30px;border:1px solid var(--cl-line);border-radius:22px}.decision-card h3{font-family:Georgia,serif;font-size:28px;font-weight:500;margin:12px 0}.decision-card p{color:var(--cl-muted);line-height:1.65}.insights{padding:90px 0;border-top:1px solid var(--cl-line)}.insight-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:35px}.insight-card{border:1px solid var(--cl-line);border-radius:22px;padding:27px;display:flex;flex-direction:column;min-height:270px}.insight-card h3{font-family:Georgia,serif;font-size:25px;font-weight:500;line-height:1.12}.insight-card p{color:var(--cl-muted);font-size:14px;line-height:1.6}.insight-card .text-link{margin-top:auto}.local-depth{padding:80px 0}.local-depth h2{font-family:Georgia,serif;font-size:clamp(38px,5vw,62px);font-weight:500;letter-spacing:-.04em}.local-depth p{font-size:17px;line-height:1.8;color:var(--cl-muted)}.query-chips{display:flex;gap:10px;flex-wrap:wrap;margin:28px 0}.query-chips span{padding:10px 14px;border-radius:999px;background:#e9fbfc;color:#075f68;font-size:12px;font-weight:800}.article{padding:85px 0}.article-wrap{max-width:820px;margin:auto}.article-wrap h1{font-family:Georgia,serif;font-size:clamp(44px,6vw,72px);font-weight:500;letter-spacing:-.045em;line-height:1}.article-wrap .lead{font-size:20px;color:var(--cl-muted);line-height:1.65}.article-body{margin-top:48px}.article-body h2{font-family:Georgia,serif;font-size:34px;font-weight:500;margin:45px 0 12px}.article-body p{font-size:17px;line-height:1.8;color:#405356}.article-cta{margin-top:55px;padding:30px;border-radius:22px;background:#e9fbfc}.article-cta h3{font-family:Georgia,serif;font-size:28px;margin:0 0 8px;font-weight:500}@media(max-width:900px){.decision-grid,.insight-grid{grid-template-columns:1fr 1fr}}@media(max-width:600px){.decision-grid,.insight-grid{grid-template-columns:1fr}.decision,.insights,.local-depth,.article{padding:60px 0}}