1. Visitors cannot quickly understand what you do
Clarity beats cleverness. A visitor should be able to identify the service, audience and next step within seconds.
2. Mobile feels like a reduced desktop site
Small text, awkward menus and difficult forms create friction precisely where many local searches begin.
3. The site is slow
Heavy pages and unnecessary scripts affect user experience and can undermine acquisition activity.
4. Enquiries are difficult to attribute
If you cannot tell which campaigns or pages create leads, important growth decisions become guesswork.
5. Updating content is painful
A modern site should make routine changes manageable without risking the layout.
6. The design no longer reflects the business
Businesses evolve. The website should accurately communicate the quality, positioning and services customers receive today.
7. Traffic arrives but does not convert
This can indicate a mismatch between intent, message, trust and calls to action. A redesign should address the journey, not merely change colours and typography.