Luxe Tones

Luxe Tones needed an ecommerce experience capable of supporting a growing product catalogue and multiple acquisition channels. The site puts products first, keeps navigation simple and creates clear routes from collection discovery to product detail and checkout. The structure also gives the brand a flexible foundation for campaigns, merchandising and ongoing conversion optimisation.

What we focused on

Clear information architecture, responsive design, strong visual hierarchy, intuitive calls to action and a flexible foundation for ongoing growth.