The challenge
What needed to change
Support a growing jewellery catalogue and multiple acquisition channels while keeping product discovery and purchasing simple.
Ecommerce Website
Luxe Tones
A conversion-led ecommerce storefront with a flexible structure for merchandising, campaigns and ongoing trading.
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Our approach
Design around the journey
We put products and collections at the centre of the experience, simplifying navigation and creating direct routes from campaign or collection landing pages through to product detail and checkout.
What we built
The digital experience
A conversion-led ecommerce storefront with a flexible structure for merchandising, campaigns and ongoing trading.
Key features
What the build prioritised
Collection-led discovery, product-first layouts, mobile commerce UX, campaign flexibility and streamlined purchase journeys.
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